Content strategy
In progressWhy most content problems are actually organization problems
What a library-science habit of cataloguing can teach a content calendar.
Ops & comms strategist — Abuja, NG · Open to projects
Good ideas fail in bad systems. I build the ones that hold.
I'm Ojima Gabriella Ob'Lama 
, and I turn scattered content, chaotic workflows and half-finished processes into systems 
that run, and stories 
that land.
Gamael Tarts
357%
increase in lead generation
Same system
225%+
growth in sales performance
Experience
6+ yrs
across founder, creative and operations roles
At once
3
disciplines: ops, content, community
GO Lifestyle HouseGO Talent HuntGeorge Okoro StudiosGamael TartsFunbrariansGO Lifestyle HouseGO Talent HuntGeorge Okoro StudiosGamael TartsFunbrarians
On camera · 03 films
Hi, I'm OJ.
Three short films, in my own words: on being hard to fit in a job description, on learning versus being useful, and on finally betting on myself. Tap one to watch with sound.
Catalogue · 05 entries
Selected work
Five projects, one instinct: pair the story with a system strong enough to carry it. The first three open as full case studies.
How I work
The Index Method
A library-science habit turned working method: catalogue before you organize, and organize before you speak.
01 /
Catalogue
Understand the real situation first: the audience, the existing assets, the gaps in the current system. No strategy before the inventory is honest.
02 /
Structure
Design the system underneath the message: workflows, content architecture, roles, calendars, and the operational plumbing most strategies skip.
03 /
Tell
Build the communications layer on top: content, voice and community an audience can actually follow and trust.
04 /
Refine
Track what's working and adjust the system, not just the message. Most strategies fail quietly here. I keep watching after launch.
(A)
Systems thinking, translated into story
Every piece of content I write sits on top of a workflow I've usually built myself, so the strategy holds up after launch day.
(B)
Fluent in spreadsheets and scroll-stopping content
I run operations for one organization and community for another, at the same time. Structure and story are one job for me.
(C)
Built something from zero, more than once
I've founded a business and a community. I bring that ownership to every project.
(D)
Trained to organize information, not just produce it
Library and information science taught me how people search for, structure and use information, before I ever wrote a caption.
Services
Ways we can work together
Each engagement starts the same way: understanding the system before touching the message.
About
I've always liked knowing where things go.
As a child I loved writing, dancing and starting small businesses out of whatever I had. Then I studied Library & Information Science at the University of Abuja, and learned how to make information usable for someone else.
A love of baking became Gamael Tarts . When demand outgrew how I ran it, I learned the lesson I still build on: creativity without structure just creates more chaos, faster.
The path
I've moved between creative and operational roles on purpose: Creative Lead and Content Strategist at George Okoro Studios & Content House, Social Media & Community Manager for GO Talent Hunt, and now Head of Operations at GO Lifestyle House. Six years across creative, technology, nonprofit and small-business settings, and in July 2026 I completed a Postgraduate Diploma in Information Technology to add technical skills to the operations side.
How I think
I'm drawn to both art and science, and I've stopped trying to pick one. I think in systems, but I write in story, so I ask “what's the structure here?” before “what's the message?”
What I value
ClaritySay the true thing plainly, then make it easy to act on.
CraftSmall details compound, in a caption, a process doc or a client experience.
OwnershipI treat every project like it's mine, because I know what that costs.
CuriosityLibrary science, IT, baking, community. I follow what's genuinely interesting.
Current focus
Putting my new IT diploma to work, growing Funbrarians PlayStation (a community I founded for young library professionals moving into tech, with mentorship, resources and peer learning), and building an international career where operations, digital communication and technology meet.
Experience
Impact, not just job titles
Founder, creative and operational roles, each one adding a discipline the last one didn't have.
JUL 2025 — NOW
Head of Operations
GO Lifestyle House, Abuja
Running day-to-day operations of an upscale content creation and lifestyle space, from client onboarding and bookings to delivery. I designed the workflows, reporting structures and service standards, coordinate clients, creatives, photographers and vendors, and train the operations team.
JUN 2024 — NOW
Social Media & Community Manager
GO Talent Hunt, Abuja
Leading social strategy and community for Nigeria's first photography talent hunt: participants, partners, sponsors and stakeholders. I plan the content calendars, brief designers on campaign assets, and use performance data to grow reach and participation.
AUG 2023 — JUN 2025
Creative Lead, Content Strategist & CX Coordinator
George Okoro Studios & Content House
Led content strategy and production across platforms and client projects, coordinated photographers and creators to deadline, and built the accountability frameworks behind client communication.
AUG 2022 — AUG 2023
Customer Representative
AfriEmergencies, Abuja
Served customers of a Nigerian ground and air ambulance and medical emergency logistics company.
FEB 2020 — AUG 2023
Founder
Gamael Tarts
Built a baking business from a passion project into one with a real content and operations system: 357% lead growth, 225%+ sales growth.
ONGOING
Founder
Funbrarians PlayStation
A community supporting young library professionals moving into technology careers.
Recognition
Certificates & fellowships
Programmes I was selected for, completed, and showed up to.
Certifications
Introduction to Project ManagementGoogle
Time Management for Remote WorkersCoursera
Canva for WorkCanva Academy
Fellowships, internships & volunteering
SDG Mentorship FellowAIIDEV Africa · 2023
Leadership Forum for Young Female LeadersThe Amazon Leadership Initiative · 2023
MemberAIESEC · 2022
InternLibrary Aid Africa
Writer & InternCampus Focus Magazine · 2018
VolunteerGirl Power Foundation · 2018
Notes
Behind the work
Essays on communications, systems and the space between them. Being written now.
Community
In progressBuilding an audience for something with no local precedent
Lessons from running community for a genuinely first-of-its-kind format.
Project management
In progressWhere strategy actually breaks: the handoff, not the idea
Why documentation is a communications discipline, not an admin task.